Marketing Specialist - Events

Help bring the Gold Coast's most iconic events and festivals to life!

About Us:

Experience Gold Coast (EGC) is a single, unified organisation that brings together HOTA (Home of the Arts), Destination Gold Coast, Study Gold Coast and Major Events Gold Coast. Formed in 2023, EGC plays a central role in driving the growth of the city’s visitor economy. EGC plays a pivotal role in supercharging outcomes across tourism, events, arts & culture and education, with a clear objective of positioning the Gold Coast as the lifestyle capital of Australia.

About the Role

This is an exciting opportunity for a marketing professional who thrives in a fast-paced environment and enjoys seeing campaigns come to life from concept through to delivery and evaluation.

Working closely with internal teams, agencies, event partners and stakeholders, you'll develop and execute audience-led campaigns that drive ticket sales, attendance and engagement while supporting Experience Gold Coast's strategic objectives.

This role is responsible for executing a wide variety of initiatives across multiple events, locations, venue types and strategic partners, including on-ground activation at events.

What You'll Do

• Planning and delivering integrated, multi-channel marketing campaigns for Experience Gold Coast's events and festivals.
• Leveraging audience insights, research and trends to develop compelling marketing activity.
• Working with creative and digital teams to deliver engaging content and campaign assets.
• Monitoring campaign performance and optimising activity based on audience and ticketing data.
• Managing multiple campaigns and priorities while ensuring projects are delivered on time and within budget.
• Developing and implementing year-round marketing and communications activity to maintain audience engagement.
• Building strong relationships with internal stakeholders, agencies, event partners and industry organisations.
• Identifying opportunities to maximise campaign reach, engagement and conversion outcomes.
• Be actively involved in on‑site event delivery, coordinating suppliers and ensuring marketing initiatives are executed seamlessly on the ground.

What You’ll Bring

• A degree in Marketing, Business or a related discipline.
• At least 4 years' experience in a marketing, communications or campaign-focused role.
• Experience working across integrated marketing campaigns, ideally within events, festivals, tourism, entertainment or a sales-driven environment.
• Strong understanding of digital marketing channels and campaign performance measurement.
• Experience using audience insights and data to inform marketing decisions.
• Excellent project management and stakeholder engagement skills.
• Strong written and verbal communication skills.
• The ability to manage competing priorities and deliver results in a fast-paced environment.

Why You'll Love Working With Us

• Be Part of the Action: Work at the heart of the Gold Coast’s thriving arts and culture scene, where creativity and community come together.
• Exclusive Discounts: Enjoy discounts at all Food and Beverage outlets across the HOTA precinct, plus discounted tickets to cinema screenings, events, and activities.
• Empowerment Time: Take four paid days per year dedicated to personal growth and wellbeing.
• Paid Parental Leave: We support our team members with paid leave during this important life stage.
• Wellbeing Support: Access Sonder, our comprehensive team member care and wellbeing service.
• Professional Development: Unlock learning opportunities through our Learning Lab, offering up to 1,000 courses to help you grow and thrive.

Join us in creating unforgettable experiences at Experience Gold Coast!

How to Apply

If you're passionate about marketing, events and creating experiences that inspire people to choose the Gold Coast, we'd love to hear from you.

To apply for this position, please submit a brief cover letter along with your resume.

Experience Gold Coast values diversity and inclusion. We are dedicated to providing equitable employment opportunities and welcome applications from individuals of all cultures, genders, ages, Australia’s First Nations Peoples, LGBTIQ+ communities, and people with disabilities.

Closing Date: 3 July 2026