Digital Marketing Specialist

The Digital Marketing Specialist will oversee and optimise our paid media performance. In this role, you will be responsible for the day-to-day management of large-scale budgets across paid social, search, and video channels, ensuring all campaigns align with business priorities. Your primary focus will be leveraging data to drive efficiencies, improving cost per booking (CPB), and maximising return on ad spend (ROAS). If you have strong analytical skills and a background in managing multi-channel digital budgets, this role offers a great opportunity to own performance outcomes in a collaborative environment.

Reporting directly to the Digital and CRM Marketing Manager, you will act as the key link between our internal creative teams and our external digital agency. This permanent full-time position is 100% onsite working from our Gold Coast office or Byron Bay Head Quarters  working Monday to Friday, 8-4pm or 9-5pm - you choose!

• Brief internal design and creative teams on copywriting, image selection, and audience building for upcoming marketing campaigns.
• Coordinate directly with our external digital agency and platform partners like Meta and Google to review performance and align on best-practice guidelines.
• Build new social campaigns and review automated bidding strategies to maintain a speed to market of less than 48 hours for new deals.
• Implement A/B testing for creative templates and refine keyword optimisation across search platforms to minimise budget wastage.
• Maintain live, product-level budget documentation and monitor performance dashboards to track campaign metrics.
• Collaborate with video producers and editors to guide paid video strategy and test templates to improve view-through rates.

• Minimum 3 years experience managing medium-to-large budget paid social campaigns on platforms such as Facebook and Instagram.
• Hands-on experience utilising paid search platforms, including Google Ads, Bing Ads, or Search Ads 360.
• A comprehensive understanding and experience utilising different digital media buying models such as CPC, CPM, CPB, and CPA.
• Proven experience managing feed-based campaigns alongside a track record of successfully collaborating with external agencies or internal creative teams.
• Experience leveraging data visualisation tools like Google Looker Studio, Power BI, or Tableau, alongside smart bidding or performance tools like Smartly or Kenshoo (Skai).
• Familiarity with implementing tracking via Google Tag Manager and Facebook Pixel, driving paid video strategies, or working within the travel, e-commerce, or a related industry.
• The successful candidate will be required to undergo a Qantas background check

• Competitive salary package, training & career progression
• Fun, casual work environment where shoes are optional
• Flexible work hours
• Regular social get togethers
• Additional Paid Leave at selected Length Of Service milestone achievements
• Staff travel discounts on air travel, accommodation and holidays
• $600 per calendar year for reimbursement towards health and wellness activities
• Novated leasing and salary packaging available
• Employee Assistance Program 
• Savings and discounts on groceries, shopping, entertainment, and more
• Volunteer leave as part of giving back to the local community to give back to the local community
• Generous parental leave support program with paid superannuation during paid & unpaid parental leave

Be part of a company that is one of a kind in its culture, spirit and passion. Join a proud & growing team that offers quality, hassle free & affordable travel experiences.

See your next destination as Digital Marketing Specialist for TripADeal? Your future pathway is just one click away. Apply now!